ET reported that before signing partnership with Amazon India, Future group has ongoing negotiation with Flipkart to sell its in house brands on the number one eCommerce site in India and Future group demanded a whopping $10 million for that exclusive online retail rights that it will grant to Flipkart and also wanted to pay a lower commission to Flipkart. This sky high demand led to the breakdown in discussion.
It is amusing to learn that Future group actually demanded that much money when it should be Flipkart demanding that money from them to enable them to sell their wares online. They are just getting too damn greedy and as if the in-house brands of the Future group are in so desperate demands by Indian consumers.
Wonder how much Amazon India, in its desperate attempt to compete with Flipkart, paid the Future group.
Ebay India, I also have some inhouse brands that I came up with just now, and how much are you going to pay me for the exclusive rights to list it on your site to sell? ;)
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